HP The Fixer

CASE STUDY

ABOUT

Hewlett Packard, Inc. is one of the world’s largest and most successful technology companies, leading the market in printers and PC/laptop sales for decades. Transmission runs successful ABM programs for HP globally and here follows a few examples of success:

ELITE PC SECURITY CAMPAIGN

OBJECTIVES

Communicate the strong security features of HP Elite PCs to large businesses across Germany. Get more insight into MM and CEP accounts. Stand out from competitor premium notebook brands.

EXECUTION MULTI-CHANNEL APPROACH

THE FIXER

Using our account analytics, we produced detailed reports on each target account’s level of engagement across all promotional elements. Top engaged target accounts then further received customised, covetable direct mail pieces - laptop sleeves in premium leather that were hand-embossed and gold foiled with the customer’s initials, ready to fit their new Elite notebooks.

RESULTS

Out-performed the above the line campaign that was run simultaneously.

Check out some of our other work