By Chris Bagnall - 22nd October 2015
Between social media, online publishers, mobile, and advertising technology providers, the world of paid digital media is advancing every day. The possibilities and opportunities presented with paid digital media can be mind boggling, so it’s important to understand the role it plays within your organisation.
This introduction to the role of paid digital media will give you a good grounding in the principles of paid digital media today and help you grasp the concrete possibilities available to you. We specifically focus on opportunities for targeting B2B IT audiences while delivering broader advice for all marketers looking to understand the role of paid digital media.
If this is an area you would like to pursue and learn more in, please get in touch and we can provide it!