Last week, Transmission’s Ricky Abbott sat down with TechConnectr to discuss all things ABM.
Listen to learn
- The importance of a strategic ABM framework
- Key examples of extremely successful ABM programs
- The importance of assisting Sales
- …And much more!
Interview highlights
- ABM Marketing – UK vs US audiences
- ABM as a Strategic Discipline
- Leveraging Internal Intelligence for Meaningful Insights
- Understanding Audience Personas
- Targeted Messaging – Customised One-to-One Messaging
- ABM Case Study – HP
- ABM Case Study – Couchbase
- Direct Mail ABM Marketing
- Omni-Channel ABM Programs
- Sales and Marketing Coordination
- Segmentation Methodologies
- Hyper-Personalisation
- Customer Advocacy Programs
Watch the interview
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