By Catherine Brown - 20th May 2016
It’s time to make your marketing sweat with personas that actually work.
Research shows that only 15% of B2B marketers think their personas are effective while 80% are confused about what they actually are.
So, when we saw that personas add 171% increase in marketing revenue, we decided to clear a few things up.
This download gives you the nine exercises required to build a truly effective persona strategy; one which will deliver real return on your marketing spend.