By Chris Bagnall - 21st October 2015
You may be familiar with a variety of content formats such as white papers, webinars, videos, infographics and case studies, these have become the bread and butter of content marketing. But which of these should we choose to communicate with our audiences at each stage of their decision making process? What do we need to consider to ensure we get the most out of every piece of content?
In this insight we dig deep to help you uncover what buying stage you are trying to influence and what your audience like and dislike about content, allowing you to reach a conclusion on what content format is right for you.
There’s no magic formula, it’s just knowing what steps to take to inform your decision making. Download the insight paper to get started and we’d love to hear your thoughts.