By Russell Davies - 13th April 2016
We’ve talked the talk, now it’s time to walk the walk.
We’ve been talking a lot recently about humanising marketing conversations in the world of B2B tech. People seem to be on board. You can see the benefits of moving communications forwards in tune with an ever-connected world (if not, please check out our first post and tell us what you think!). But at the same time, you’re smart enough to realise it’s not as easy as simply altering your tone of voice and in any case, you’re not sure you’re in a position to alter the brand that drastically.
This is something that we are very conscious of at Pulse. We’ve found that there is a delicate balancing act between trying to be more approachable and in tune with our audience, and maintaining our professionalism and reputable, expert status. It’s tricky, it really is, but there are steps you can take to position your brand in a way that relates to your audience on a human level.
So, now it’s time to get down and dirty with the specifics of what moving to an H2H model involves. Some of the questions that arise include:
In this insight, we walk you through the steps of implementing a human to human marketing programme, throwing in considerations, tips and motivations.
If you’ve got any questions feel free to comment and a member of the team will get back to you asap!