Martech Consultancy

To drive success in marketing nowadays, you need to consider your tech stack carefully.

With technology accounting for the largest proportion of a marketing department’s budget, it is more important than ever to ensure your organization’s digital strategy is unlocking all the benefits it has to offer.

We help our clients realize the potential from their existing tech stack, as well as guide them on their path for new adoption.

Our services include:

MarTech strategy and identification

Consultation to determine which of the various technologies are right for your business.

Tech architecture

A popular approach is to build part of your infrastructure outside your current systems as a proof of concept before uniting within your existing stack.

Program management

Setup, management, and campaign implementation support.

We benefit from working with clients who use the most established platforms, and our teams are constantly working on and evaluating new ones. Our focus is to ensure we are connecting Martech with other parts of the sales and marketing engine to maximize the business investment in tech.

We usually deploy our teams to help you in one of three ways:

Consultancy

We will consult and advise based on your requirements and audit against your existing infrastructure.

Proof of concept to onboard

A popular approach is to build part of your infrastructure outside your current systems as a proof of concept before uniting within your existing stack.

As a service

Gives you the full flexibility of building an entire infrastructure outside of your current stack, allowing you to be agile and mold your infrastructure to give you exactly the output you need.

And our experience covers the following Martech areas:

Customer Data Platforms

Intent providers

Chatbots

Personalisation platforms

ABM technology

Content management systems

CRM integration

Business Intelligence platforms

Sales Enablement technologies

Media buying/selling platforms

Data management platforms

Data lakes

Marketing clouds

Marketing automation

Analytics platforms

Regardless of the choice of marketing technology, ultimately, it is the impact it has on customer experience that is the true measure of success.