Account-Based Marketing in 2019 ft Ricky Abbott and Idio.
Last week Ricky joined Johnny Rose, Head of Content at Idio for a mid-year ABM recap podcast.
In 22 minutes learn from Ricky Abbott – President, Americas at Transmission, about:
1) The state of account-based marketing in 2019
2) The application of AI to ABM initiatives
3) The importance of first party intent data for ABM
Listen to the podcast here: https://idio.ai/resources/in-the-know-podcast/account-based-marketing-in-2019/