HP Print

CASE STUDY

ABOUT

Hewlett Packard, Inc. is one of the world’s largest and most successful technology companies, leading the market in printers and PC/laptop sales for decades. Transmission runs successful ABM programs for HP globally and here follows a few examples of success:

EMEA PAGEWIDE XL: "POWER OF ONE" 1: MANY ABM CAMPAIGN

OBJECTIVE

Drive awareness of PageWide XL large format printers in engineering, construction and architecture companies across EMEA. Gain insight into account interest and activity. Encourage prospective customers to register for a truck demo roadshow.

EXECUTION

EXECUTION

Interactive scenario tool where users could explore fixes for their printing challenges

Compelling Call to Action: book a visit from a ‘demo truck’ touring Europe

US 3D PRINT CHALLENGER SALES CAMPAIGN

OBJECTIVES

Support HP 3D Print and their entry into the manufacturing and machinery aids sector in the US. Position HP as an innovator and trusted vendor in the 3D space on a par with their market-leading reputation in 2D print. Book face to face meetings with decision-makers.

EXECUTION

All reports were personalised to senior prospect stakeholders and supported by extensive, consultative research.

Telemarketing and a targeted social campaign supported the direct mail report, ensuring target accounts we followed up and appointments set for sales reps with C level targets.

To ensure maximum engagement, we also promoted the opportunity to have a custom part 3D printed for their business, demonstrating the capability of HP’s 3D printing.

Check out some of our other work